Insight Engine is the first creative intelligence built specifically for festivals.

Founded by Lina Ugrinovska — a Recording Academy member with roots in Europe’s live music world — Inside Engine exists to answer the questions that keep every promoter awake at night:

• Why did we predict one reaction, but the audience gave us another?

• What makes people choose one festival over another in today’s chaotic market?

• How are younger generations buying tickets — later, differently, less predictably?

• What does “sold out” mean when scarcity, hype, and cultural value shape perception more than attendance?

• How do you measure the true ratio between line-up and success?

• And most of all — is your festival’s cultural impact worth the money you’re asking from your audience?

Our answer: Creative Intelligence Briefs — monthly strategic frameworks designed to forecast audience behavior. They reveal not just how people buy and react today, but where festival culture is moving next.

Delivered exclusively to a small, annual roster of partners, each Brief gives your team clarity on:

• Ticket-purchasing culture — forecasting when and why people buy

• Line-up resonance — understanding attraction vs. fatigue

• Campaign conversion — decoding the emotional triggers that make audiences move

• Cultural value — ensuring your festival feels like a movement, not a product

• Crisis response — protecting credibility when the unexpected hits

Inside Engine partners with only one festival per country to protect exclusivity and ensure you remain the cultural leader in your market.

This isn’t consultancy. This is foresight for festivals — a competitive advantage disguised as cultural intelligence.