INSIGHT ENGINE × Cruïlla Festival

The solution: monthly Creative Intelligence Briefs

INSIGHT ENGINE delivers a 10-page brief each month — a premium, behavior-led forecast your marketing and production teams can apply immediately.

• Ticket-buying forecasts: when, why, and what will move audiences next month — not last year.
• Line-up resonance: who creates anticipation vs. fatigue; how to design scarcity and signal.
• Campaigns that convert: narratives and triggers that turn attention into sales.
• Crisis playbooks: protect credibility when the unexpected hits.
• Community engines: volunteers, micro-influencers, and belonging beyond the music.

Eight-month roadmap (Oct → May)

1. The Early-Bird Myth — why urgency shifted and how to stage demand.
2. Ads in a Sea of Sameness — breaking through without burning budget.
3. Line-Up Resonance vs. Fatigue — engineering anticipation.
4. The Ticket Culture Shift — late buyers, new signals, real triggers.
5. Belonging Beyond Music — experiences that create returners.
6. Volunteer Magnetism — building the invisible workforce.
7. Redefining “Sold Out” — measuring cultural value, not just bodies onsite.
8. The Crisis Playbook — rehearsing credibility before you need it.

Format: elegantly designed PDF (10 pages) delivered the first week of each month. Includes one short allocation call per brief if needed.

A simple monthly questionnaire guides the next brief according to your strategy and results. This is not consultancy — it is foresight delivered for your team to execute.

Who is behind INSIGHT ENGINE?

An international intelligence team — strategists, cultural analysts, creative producers — united by one goal: giving festivals foresight into audience behavior. This is the first intelligence brief of its kind for the live events industry. We operate globally, but partner selectively. Each client receives the full weight of our team’s experience, with exclusivity in their country.

Start smart: complimentary September preview

To let your team feel the system before your October start, we’ll share a complimentary preview brief in September — a distilled look at ticket culture and campaign timing specific to your audience. No risk. Full clarity.

Exclusivity that protects your advantage

We partner with one festival per country. 2025-2026 seats are being finalized now. Spain is open — and will not be offered twice.

Reserve Spain — 2025-2026 Partner Roster

Proof & Immediate Impact

This is working because it reduces guessing. INSIGHT ENGINE turns scattered effort into timed, behavior-led moves your team can execute immediately.

• Campaign timing clarity: stop pushing when audiences are least likely to buy; stage demand when intent peaks.
• Media efficiency: cut the % of spend that dies in sameness by reframing message and moment.
• Line-up resonance: identify which names signal belonging (not just clout) and how to compose them.
• Credibility protection: crisis plays rehearsed in advance keep trust intact when things shift.

Leadership & Credibility

Led by Lina Ugrinovska — cultural strategist and Recording Academy member with deep roots in Europe’s live music world — INSIGHT ENGINE is supported by an international intelligence team across Europe and North America. We are not a generic consultancy; we’re a dedicated foresight unit for festivals.

• 15+ years across festivals, fashion, and cultural institutions.
• Program built specifically for live events: first intelligence brief of its kind.
• Selective annual roster to preserve depth, discretion, and exclusivity.

“This is not consultancy. This is a movement.” — Industry Insider

I am Lina Ugrinovska, one of the newest members of the Recording Academy and recognized among influential voices in today’s music industry. I created INSIGHT ENGINE because festivals no longer have the luxury of guessing.

Like a category-defining product launch, this is the first Intelligence Brief for festivals. It changes how you plan, how you spend, and how you secure cultural relevance. Every promoter I meet says the same: “We don’t have time. We don’t know what will land. We can’t afford another miss.” This system was built to answer that fear.

If you want to lead the 2025-2026 season, you don’t have a choice. You have INSIGHT ENGINE.

Investment

• Annual Partnership: €96,000 (paid quarterly). Includes 12 monthly briefs + optional short allocation calls.
• Monthly Engagement: €10,000 (trial; subject to availability).

Festivals lose more than €96,000 each season by misreading audience behavior. Trial-and-error is the most expensive line item on your budget. This is insurance against that loss — and a system for cultural leadership.