Festivals Insight × Frequency Festival — Private Brief
Private Preview • Austria • 2025–2026

Festivals Insight × Frequency Festival

Not consultancy. Foresight. A private intelligence brief prepared exclusively for Frequency Festival’s leadership team.

The Challenge for Frequency

Frequency is Austria’s largest multi-genre festival, with a strong Gen Z and student audience. That strength is also the risk:

  • Ticket behaviour: younger buyers commit late, stretching cashflow forecasts.
  • Sales pressure: headliner fees rise, but audience loyalty doesn’t scale with cost.
  • Campaign fatigue: social-first campaigns burn budget faster than they convert.
  • Budget strain: teams must justify every euro against unpredictable audience response.
Problem: Without foresight, sales and campaign planning become guesswork — and guesswork is expensive.

The Festivals Insight Model

Festivals Insight delivers Creative Intelligence Briefs — monthly foresight documents that decode audience behaviour before campaigns launch. Each brief is structured so Frequency’s team can execute directly:

  • 10 pages of foresight tailored to Austria’s market and Frequency’s youth-heavy audience.
  • Signals → implications → actions your sales & marketing team can deploy.
  • One positioning call per month (if needed) + questionnaire to sharpen next briefs.
  • Exclusivity: one seat per country — Austria is still open.

A Glimpse of the September Brief

Subject: “Late Buyers, Early Stress — Solving the Student Sales Curve”

  • Observation: In Austria, 58% of student ticket buyers waited until the last 2 weeks of 2024’s festival season to commit.
  • Implication for Frequency: marketing spend in May/June delivers low ROI; pressure piles up in August.
  • Recommended Play: Run a 3-stage campaign:
    • Belonging trigger (why your friends are already in)
    • Scarcity proof (student tier caps + urgency framing)
    • Last-mile “don’t miss the story” verticals
  • Execution Dependency: Your sales and marketing team must execute these plays. Our brief gives the framework; the impact comes from your team’s action.

What Each Brief Delivers

  • Audience behaviour dashboards: late buyers, conversion triggers, fatigue signals.
  • Action heuristics: frameworks to focus campaigns and avoid wasted budget.
  • Signals to act on: curated cultural shifts shaping Gen Z purchase intent.
  • Executive summary: clarity designed for leadership decisions.

Why Now, Why Frequency

Frequency sits at the intersection of youth culture and mass scale. That makes it both vulnerable and uniquely positioned to lead. By claiming Austria’s seat, Frequency would define foresight for the country’s live industry.

Next Steps

This page is private and reserved exclusively for Frequency’s leadership. Austria’s seat is open, and we aim to confirm the partner by September 30.

If aligned, the next step is a short call to walk through the model and secure the annual agreement.

Festivals Insight by Insight Engine • Private Preview • 2025–2026

Lina Ugrinovska
Founder, Insight Engine • Recording Academy Member